I love to write.

In 2014 I started working with Craft Translation as a French translator/transcreator on a project basis. Through this partnership, I had the opportunity to work with brands like Google and MasterCard, as well as creative agencies like R/GA, on worldwide campaigns.

I write in English as well and have been a copywriter for Wingz throughout my time with the company.

Role: Lead French & Canada Transcreator/Copywriter, English Copywriter | Client: Google | Creative Partner: R/GA

Offering a unique glimpse into what the world wanted to know during the soccer World Cup 2014, we published real-time stories about the trending searches of competing nations. A dedicated team worked 24/7 for a month in a building in San Francisco, to capture and produce around 1,000 trends, which were translated into nine languages and shared in even more markets.

While not a dollar in paid media or in sponsorship was spent, the strategy was to be social first, as well as hyper-relevant geographically and in time. We created hundreds of timely, bite-sized pieces of content as the games were happening, and distributed them through our own channels. We also partnered with influencers and obtained 236 posts, covering 151 millions impressions across 11 countries. We reached a total of 3.4 billion potential impressions, generating over 65k social shares.

In addition to being responsible for the French trends, I was the lead writer for Canada, where trends were painted on walls. Because of the quality of my work, I was selected to write and publish live trends for ESPN during the World Cup final.

Official Website | Official Website (French) | Official Video | Case Study | Canada Outdoor Campaign | Trends used by L'Equipe | Trend used by the French National Team | Recode coverage

Role: Lead French Transcreator/Writer | Client: Google

After the success of the World Cup Trends campaign, Google renewed the experience, this time on its own, for the Rio Olympics. Given my experience with this format, I happily gave it another go. I had a lot of fun transcreating all the trends in French while injecting my personal touch.

Project Overview | Official Video 

French Trend Samples

Usain Bolt | Synchronized Swimming | Taekwondo | Swim Trend | Walk Trend | Andre de Grass Trend | Field Hockey | BMX

Role: Lead French Transcreator | Client: MasterCard

In 2015, MasterCard teamed up with Octagon to create a trivia game leading up to the UEFA Champions League Final. The game was hosted on a mobile application, allowing contestants to form teams and win many "priceless surprises".

On this project, I transcreated in French all the materials related to the trivia game, its advertisement as well as the game's terms and conditions.